THEMECRAFT:
The Search for Meaning

Thread meaning through every moment—without losing clarity, momentum, or emotional truth.

Theme isn’t what your story is about.

It’s what your audience feels by the time it’s over.

Looking For Something That Lasts?

Great stories linger because of what they mean. But most writers approach theme backwards—adding it after the plot has already hardened.

THEMECRAFT helps you discover your core value tension early—so every character, choice, and conflict emerges from it.

This is how you build stories that matter.

This course is for writers who want to:

Explore and define the deeper value conflict behind their concept
Craft stories where every choice reveals theme
Avoid preachiness while still delivering emotional clarity
Align plot, character, and meaning into one resonant thread

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What You’ll Learn

How to define the value friction at the heart of your story
How to craft a clear, provocative thematic question
How to express theme through character choices, setting, conflict, and resolution
A toolkit for building resonance, symbolism, and emotional cohesion
A step-by-step system for threading theme through every phase of structure

You’ll also receive:

Access to the Writer Igniter™ Community: Storytowne
- 360+ instructional essays
- 3,000+ screenplays
- Weekly live sessions with Jordan and fellow writers
- Daily conversations on theme, story, structure, and industry insight

Note: Storytowne access is by invitation only. Enrollment in this course grants you a live Zoom call with Jordan to confirm alignment with our creative culture. No pitch. No pressure. Just a real conversation.

Who This Course Is For

This course is ideal for:

Writers who feel their stories lack deeper resonance
Screenwriters who want to unify theme, arc, and plot
Creatives struggling to “say something” without sounding obvious
Writers who want to create meaning-driven work that lasts

Course Lessons

This self-paced course includes 10 focused lessons, each designed to guide you through the emotional and structural mechanics of theme.

Course Lessons:

Lesson 1: What Theme Is (And Isn't)
Lesson 2: Complicators and Couplets
Lesson 3: The Thematic Link
Lesson 4: Theme in Motion
Lesson 5: Scenes That Sweat
Lesson 6: Dialogue That Bleeds
Lesson 7: Thematic Venues
Lesson 8: Thematic Symbolism
Lesson 9: The Thematic Climax
Lesson 10: The Afterglow

Additional Topics Covered:

How to build character oppositions that express competing worldviews
Why theme must be lived, not labeled
How to stage meaning without overt messaging
Tools for building a final image that delivers emotional payoff

Testimonials

“ThemeCraft was the first time I understood how to weave theme into plot—not just tack it on at the end.”
— Erika D., screenwriter

“This course changed how I see my own work. I used to write cool ideas. Now I write with purpose.”
— Ben H., filmmaker

“The thematic argument breakdown is worth the price alone. The best explanation I’ve ever heard of what a story is really trying to say.”
— Tasha Q., emerging writer

FAQ
Do I need a project already in motion?
No. This course can help you generate a concept from theme—or enrich an existing draft.
Will this help with TV writing too?
Yes. While focused on features, the core tools apply equally to pilots and series arcs.
What if I don’t know my theme yet?
Perfect. The course walks you through how to find it—not invent it.
Is Storytowne access included?
Yes—pending a welcome call with Jordan. Once admitted, you’ll have lifetime access.
How long do I keep the course?
Forever. Self-paced. Revisit any lesson at any time.

Why I Created the Themecraft Course

Theme was always the part of storytelling that felt vague, slippery, and impossible to teach. Most books mentioned it briefly or in conceptual terms—then moved on to plot.

But I knew the best stories moved us because they meant something. So I developed this course to demystify theme—not by reducing it to a sentence, but by building a process that lets it emerge through action, tension, and change.
This is that process. It’s not abstract. It’s practical. And it works.